Brief: Drive a stronger relationship with the Allen’s brand and increase lolly jar ownership among young pre-family adults.
Target Consumer: Parents who want their kids to be kids & the kids in Everyone.
Considerations:

• Freedom of childhood & the magic of lollies – CHILDHOOD WONDERMENT
• Desirable design to encourage re-use
• Celebrate 100 year of Allen’s

• FMCG
• In-House Design
• OEM Design
• Packaging
• PW